Building your Personal Brand with Video


If you want to stand out from your competitors and break through the content clutter,
then you need to create a strong and unique brand. And there is nothing as effective as using a personal brand, and I’ll show you how to build yours using power of video.
There are literally billions of people on earth – and while some may be similar, there is only ONE of you. You are unique.
People want to interact with people , not products. The most effective way to build your own personal brand, is to get yourself in front of your target audience and video allows you make that connection and build rapport.
It’s important to understand that branding yourself, is not about trying to appeal to a larger number of people, but fewer. You see, when you stand for something, you will always find some people for you and some against you. But when you stand for nothing, you will find nobody against you, and nobody for you.
Use video to share your story – your success as well as your failures, your strengths and your weaknesses. – do I have any weaknesses.
Your audience needs to know why you do the things you do. They need to understand your values and beliefs. This is how you build a community. People that believe what you believe develops trust and will see you as a leader.
We constantly hear the word – “authenticity”. “We must be authentic in our videos. But what does that really mean?
Simply put, being authentic means staying true to who you are, being genuine, honest and transparent. So if being authentic is being who you are, the question is who are you really?
Let me explain. Every day, we play various roles. I myself play the role of a partner to my wife, a father to my children, a son to my parents, I also play the role of their friend, leader in my business, I am teacher and am student.
All of these roles are different and yet they are all parts of me, and they are all authentic.
And so when we present ourselves on video, we need to consistently play the role of the “Personal Brand”. This role still part of you.
We all have the “personal brand” within us and it’s our job to discover and nurture it.

Gerry Tacovsky
Video Marketing Strategist