When you open the doors to your restaurant every day, are you certain that all of your customers will turn up? Maybe some loyal fans will come in every day – but most other customers won’t. Some will never come back. Not because they did not enjoy their...
The New iPhone’s Privacy Optin Will Kill Your Ads.Here’s How To Fix It. No-one Asked Your Permission To Track All Of Your Digital Activity Across Other Apps And Websites. No-one Asked Your Permission To Track All Of Your Digital Activity Across Other Apps And...
Most Restaurant Owners don’t have a strategic marketing plan for growing their business.Their sales are like a rollercoaster and they don’t know if their marketing is working or what is their Return On Investment. The Restaurant Sales Funnel is an...
The Recurring Business Model is where the revenue is predictable, stable and likely to continue in the future. It involves less risk but maximum revenue predictability. The Cost of Acquiring a New Customer is 5 x the Cost of Retaining an Existing Customer. Retention...
Getting “LIKES” for your social media posts is awesome, but you can’t use LIKEs to pay the bills. Engagement We know that engagement on Facebook and Instagram is now virtually zero. Obviously those platforms need to bring in revenue for their...
