Video Strategy | Vimaco - Video Marketing

Video Strategy

Conversation vs Automation

Conversation vs Automation. There is one rule in marketing – never follow the herd. If they are going in one direction, go the opposite direction so that you can stand out from your competitors. Everyone is automating their customers’ experience....

Cultivate Your Audience

  The Cultivate Video is an information or educational video, targeting those that have watched your previous Brand Video. Since you have already introduced yourself to this audience, we can categorize them as being warm and aware of their problem.   So your objective...

Why You Need Your Brand Video

  The Brand Video is typically short, one to two minutes long, and introduces you and your brand to a new Cold Audience. Think of it as meeting someone new at a social event for the first time. You want to engage with your audience without being pushy or trying to...

When Less is More

  Do you create content for an online course, a membership site or even a book? You may be making one of the biggest mistakes most people do all the time. That is they believe if they create more content, then they will be able to ask for more money. That sort of...

Done Is Better Than Perfect

  Welcome to Video Marketing to Grow Business I’m Gerry Tacovsky and we are LIVE – unless, of course if you are watching a replay.   But that’s cool, because over the coming weeks, we will be doing a series on creating and launching content, more specifically a book....
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