Your Customers are on Instagram – RIGHT NOW!
So you need to fish where the fish are and use the right bait. Connect with customers in an authentic way rather than a sales person.
Keep your restaurant top-of-mind when they are making decisions and send them to your Instagram Shop to get sales.
You can’t use “Likes” to pay your bills. Your objective is to drive traffic to you online shop.
Here’s how to create Brand Awareness that turns Strangers Into Customers
The more you post, the more likely people will to see your content, and therefore, your restaurant.
As a rule of thumb, aim for one post a day.
Avoid ‘dumping’ posts too close together – space them out by at least 4 hours.
Post at strategic times – in the morning when they are planning their day, before lunch and dinner.
Interact with comments and grow your relationships with your customers.
Create Contests to generate excitement and desire.
HERE ARE 7 TIPS FOR A SUCCESS
1.Be realistic of what you can actually do.
2.Be consistent for the long term.
3.Measure your results – ENGAGEMENTS
4.Do more of what actually works.
5.Always use # hashtags for keywords that describes your photo / video and your brand.
6.Leverage your Posts, Facebook, Twitter, Youtube, Linkedin, your Website.
7.ABT – Always Be Testing.
WHAT TYPE OF POSTS SHOULD YOU BE DOING?
• Food Photos / Videos
• Food Preparation
• Behind the Scenes
• Weekly Specials
• Special Announcements
• Upcoming Events
• Emails / Text Messages
HERE’S THE RIGHT MIX OF CONTENT
• 60% Focus about your Customers
• 20% Focus on your Brand
• 20% Focus on your Call To Action
Finally, always measure your results.
If you would like a One Page Marketing Plan for Your Restaurant
Book a FREE 30 minute session that will help you to consistently get new Customers and convert them into Loyal Fans.
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Until next time…
Social Media Marketing For Restaurants.