The New iPhone’s Privacy Optin Will Kill Your Ads.Here’s How To Fix It.
No-one Asked Your Permission To Track All Of Your Digital Activity Across Other Apps And Websites.
No-one Asked Your Permission To Track All Of Your Digital Activity Across Other Apps And Websites.
No-one Asked Your Permission To Track All Of Your Digital Activity Across Other Apps And Websites.
The internet’s evolution gave rise to tracking systems that started simply enough — what websites you visited — and evolved into a vast surveillance system in which just about any web activity is often logged, shared and sold. That includes activity on smartphone apps, and most of the time, this happened without tracking systems asking permission.
Facebook isn’t happy. The company relies on tracking users to serve targeted ads, and this change could mean that’s harder for Facebook, the owner of four top iPhone apps. As recently as Wednesday, Facebook warned investors that Apple’s change would be a “headwind” for its ads business.
So here is the solution;
The Recurring Business Model is where the revenue is predictable, stable and likely to continue in the future.
It involves less risk but maximum revenue predictability.
The Cost of Acquiring a New Customer is 5 x the Cost of Retaining an Existing Customer.
To build your Database, you need to automate a system that collects customer contact details and nurtures your list.
The Recurring Models include; Loyalty Programs, VIP Clubs, Reward Points, Subscriptions, Special Events
Members Flat Rate Discount, Exclusive Set Menus, Wine Clubs, Birthdays, Invitations to the Monthly Chef Table.
Your Most Effective Retention Strategy Is Great Food and Service.
When you build your database, you own it.You control and nurture it.