The most powerful strategy you can have to consistently grow your restaurant business, is to build your database.
The cost of ‘buying’ new customers with special offers will reward your business in the long run. As you collect you new customers’ details you can add them to your database so that you can bring them back again and again.
Obviously, your customer’s initial experience in your restaurant must be a positive one to get them back again.
But you can’t rely on all your new customers to remember you. There is a lot of competition out there, so you need to keep ‘Top Of Mind’ by keeping your communications line between you and your customers.
Getting a repeat customer far more profitable than trying to attract new customers.