Most Restaurant Owners don’t have a strategic marketing plan for growing their business.Their sales are like a rollercoaster and they don’t know if their marketing is working or what is their Return On Investment.
The Restaurant Sales Funnel is an automated marketing system that consistently gets more new customers and converts them into loyal fans.
There are four parts of the Restaurant Sales Funnel;
Step 1
Your ideal customer needs to be aware of not only your restaurant, but also your brand. Share with
them your story why did you start your restaurant? Clearly define your Unique Selling Proposition, that makes you different from your competitors Video is the most effective tool to quickly pre frame your audience and use customer testimonials so that they will know, like and trust you.
Step 2
Once you engage with you potential customers, you need to create the desire for them to visit your
restaurant. Use an irresistible offer that they can’t refuse. Don’t discount your main products as it lessens their perceived value. That’s bad for future visits. So, use Free ‘extras’ or special packages to drive new customers to your restaurant.
Step 3
Provide your New Customers with outstanding food and service This is your Retention Strategy that will
determine your long term success So let your service staff be aware of your New Customers and use the Net Promoter Score survey to quickly identify problems that need to be fixed and ensure the quality of your restaurant is maintained.
Step 4
The Return On Investment ( is in the back end of the funnel So use a Loyalty program to drive new
customers back again and again Statistics show that if a customer visits your restaurant for the third time, the likelihood of a fourth visit is over 70 So you have to market for three visits, not one This is why you need to use the Restaurant Sales Funnel.
If you want to learn how to set up your own Restaurant Sales Funnel, then book a FREE strategy session to help you get started and increase your profits.
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