A few years ago, a restaurant owner of an Italian pasta / pizza restaurant contacted me and asked me to photograph and video his new menu. He suggested Saturday morning because it was always quiet at that time. I said sure, and he prepared every dish for new the menu....
WARNING: Stop Trying To Sell To Everyone. There is an old saying in marketing; ‘When you’re trying to sell to everyone, you will sell to no-one’. The biggest mistake you can make when marketing your restaurant, is trying to attract everyone. This is what I call...
In this video, I interview with restaurant marketer, Phil James, as he shares his Milkshake Method to grow their business. When he starts working with a new restaurant client, he uses a simple, but effective strategy to capture the attention of your customers and get...
A USP is a succinct statement of what your restaurant offer or service does, how it solves the customer’s problem and why it’s better than your competitors. By zeroing in on the one unique feature, benefit or use of your product, you can focus your marketing...
